Rules that apply to a sale in St. Louis
| Topic | What the rule says | Source |
|---|---|---|
| Who may broker the sale (Missouri law) | Missouri is not on the commonly cited lists of states that require a license to broker a business sale, and we found no business-broker licensing statute. Anyone brokering real estate or a lease interest included in the deal still needs a Missouri real estate license, and broker quality is unregulated - so vetting matters more. | |
| State income tax on the gain | Missouri's top individual income tax rate is 4.70% for 2026 (Tax Foundation); unless noted below, capital gains are taxed as ordinary income. | Tax Foundation - 2026 State Individual Income Tax Rates and Brackets |
| Special treatment of the gain | From tax year 2025, Missouri lets individuals deduct 100% of capital gains reported federally, so an individual owner's capital gain on a sale is exempt from Missouri income tax. Ordinary-income pieces (equipment recapture, consulting, non-compete) are still taxed. | Missouri DOR - Missouri first state to fully exempt capital gains tax |
What brokers in St. Louis charge
Main Street business brokers usually charge a success fee - a percentage of the sale price paid at closing - with a minimum fee; lower-middle-market M&A advisers often use tiered percentages and may charge an upfront retainer credited against the success fee. Few brokers publish their rates. Two that do: Empire Flippers (online businesses) charges 15% of the price up to $700,000, then 8% up to $5M and 2.5% above; Flippa charges a 10% success fee plus a listing fee. Use published schedules as a benchmark when you negotiate, and compare total cost if the deal does not close. See broker vs DIY for the fee math and our broker reviews.
How to vet a broker in St. Louis
- Check the license
There is no business-broker license to check in Missouri, so ask which licenses and credentials they hold and verify any real estate license if a lease or property is involved.
- Ask for closed deals like yours
How many businesses in your industry and size range did they close in the last two years, and at what share of asking price?
- Get every fee in writing
Success-fee percentage, minimum fee, any upfront, valuation or marketing fee, and whether buyers you bring trigger the fee.
- Limit exclusivity and the tail
Listing term (6-12 months is common) and the tail period after it ends during which a sale still owes a fee.
- Know who does the work
The person who pitches you should be the person who runs your deal.
- Know your number first
Run the valuation calculator so you can judge whether a broker’s suggested price is a listing tactic.
Selling a specific kind of business
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Frequently asked questions
Do business brokers in St. Louis need a license?
Missouri is not on the commonly cited lists of states that require a license to broker a business sale, and we found no business-broker licensing statute. Anyone brokering real estate or a lease interest included in the deal still needs a Missouri real estate license, and broker quality is unregulated - so vetting matters more.
Sources
- Business Brokerage Press - Business broker state licensing (accessed 2026-09-23)
- Tax Foundation - 2026 State Individual Income Tax Rates and Brackets (accessed 2026-09-23)
- Missouri DOR - Missouri first state to fully exempt capital gains tax (accessed 2026-09-23)
- Empire Flippers - Sell your online business (fees and requirements) (accessed 2026-09-23)
- Flippa - Pricing (accessed 2026-09-23)