TradeExit Guide

Empire Flippers vs Flippa

Empire Flippers is a curated online-business marketplace / broker; Flippa is a online-business marketplace. The table compares how each works and what each charges, from their own published pages.

Updated 2026-09-23 · 4 sources · By the TradeExit Guide team

Side by side

Empire FlippersFlippa
TypeCurated online-business marketplace / brokerOnline-business marketplace
Founded2011, by Justin Cooke and Joe Magnotti2009, Melbourne, by Mark Harbottle and Matt Mickiewicz (spun out of the SitePoint marketplace)
How it worksA curated marketplace for online businesses: listings are vetted, buyers must be verified to unlock listing details, and the team assists with migration and transfer. Sellers need at least $24,000 a year of net profit and 12 months of revenue history, and grant 2 months of exclusivity.A self-serve marketplace for websites, apps, SaaS and ecommerce businesses, with paid listing tiers and optional broker services.
FeesPublished tiered success fee: a $10,000 flat fee for sales up to $66,666; 15% of the price up to $700,000; 8% of the amount from $700,000 to $5M; and 2.5% of the amount above $5M.Published pricing: listing packages from $29 (under $10K businesses) to $699 per 6 months (Ultimate tier, $100K+), plus a 10% success fee on all tiers.
Good fit ifOwners of content, ecommerce, Amazon FBA and SaaS businesses with $24K+ of annual profit who want a published fee schedule.Smaller online businesses and digital assets where a curated broker would not take the listing.
Trade-offsNot built for offline trade or practice businesses. The 15% rate on sub-$700K deals is high in percentage terms, so compare it with a fixed-fee listing or a broker quote at your size.Open marketplace: buyer and seller quality varies, and diligence is on you. Verify traffic and revenue claims independently.

Which one fits

Choose Empire Flippers if: Owners of content, ecommerce, Amazon FBA and SaaS businesses with $24K+ of annual profit who want a published fee schedule.

Choose Flippa if: Smaller online businesses and digital assets where a curated broker would not take the listing.

Full reviews: Empire Flippers and Flippa.

We have no relationship with either company. Facts from the linked sources.

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Frequently asked questions

Which is cheaper, Empire Flippers or Flippa?

Empire Flippers: Published tiered success fee: a $10,000 flat fee for sales up to $66,666; 15% of the price up to $700,000; 8% of the amount from $700,000 to $5M; and 2.5% of the amount above $5M. Flippa: Published pricing: listing packages from $29 (under $10K businesses) to $699 per 6 months (Ultimate tier, $100K+), plus a 10% success fee on all tiers.

Sources

  1. Empire Flippers - Sell your online business (fees and requirements) (accessed 2026-09-23)
  2. Empire Flippers - About us (accessed 2026-09-23)
  3. Flippa - Pricing (accessed 2026-09-23)
  4. Flippa - Meet Flippa's founders (accessed 2026-09-23)
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