TradeExit Guide

Flippa review: fees, model and what to ask

Flippa is a online-business marketplace. Published pricing: listing packages from $29 (under $10K businesses) to $699 per 6 months (Ultimate tier, $100K+), plus a 10% success fee on all tiers.

Updated 2026-09-23 · 2 sources · By the TradeExit Guide team

Flippa at a glance

Founded
2009
Success fee
10%
Listing fee
$29-$699

How Flippa works

A self-serve marketplace for websites, apps, SaaS and ecommerce businesses, with paid listing tiers and optional broker services. Founded: 2009, Melbourne, by Mark Harbottle and Matt Mickiewicz (spun out of the SitePoint marketplace).

What Flippa charges

Published pricing: listing packages from $29 (under $10K businesses) to $699 per 6 months (Ultimate tier, $100K+), plus a 10% success fee on all tiers.

Who it fits and the trade-offs

Good fit ifTrade-offs to weigh
Smaller online businesses and digital assets where a curated broker would not take the listing.Open marketplace: buyer and seller quality varies, and diligence is on you. Verify traffic and revenue claims independently.

Before you sign with Flippa (or any marketplace)

  1. Check licensing in your state

    Several states treat business brokerage as real estate brokerage. Look up your state in our business brokers by state guide.

  2. Ask for comparable closed deals

    Industry, size and timeline of deals the specific person you would work with has closed.

  3. Get the full fee terms in writing

    Success fee, minimums, any upfront or listing fees, exclusivity length and tail period.

  4. Read reviews for patterns, not stars

    Look for repeated specifics (communication, buyer quality, fees charged if no sale) on BBB, Google and forums, and ask for seller references.

  5. Benchmark the price they suggest

    Run our valuation calculator first so a high suggested price does not win the listing by default.

We have no relationship with Flippa and are not paid by any broker or marketplace. Facts come from the sources linked below; figures marked “company claim” are the company’s own and are not independently verified. Request a correction.

Compare with

Quiet Light reviewOnline-business M&A advisor

Head to head

Empire Flippers vs Flippa

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Frequently asked questions

Is Flippa legit?

Flippa is an operating online-business marketplace, founded 2009. We have not audited its results; whether it is right for you depends on fit and terms, covered above.

How much does Flippa charge?

Published pricing: listing packages from $29 (under $10K businesses) to $699 per 6 months (Ultimate tier, $100K+), plus a 10% success fee on all tiers.

Is Flippa a broker?

No - it is a marketplace. It does not represent buyers or sellers; you or your broker handle the sale.

Sources

  1. Flippa - Pricing (accessed 2026-09-23)
  2. Flippa - Meet Flippa's founders (accessed 2026-09-23)
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